Why the opportunity?
AMC’s stock dropped sharply in 2017 on concerns that we believe will prove transitory. It started falling in the Spring on fear that its controlling shareholder, the Chinese conglomerate Wanda Group, might have to sell its 58% stake in AMC due to the deleveraging being forced upon many Chinese oligarchs by the state. That has not happened yet, but the sale of a controlling stake would not likely occur at a fire sale price if it were to happen, and could, in fact, yield a satisfying price, and force the markets to more accurately assess fair value.
Another concern that weighed on the stock price in 2017 was the weakness in U.S. box office results industry-wide, which declined 2.7% for the calendar year 2017, after two consecutive record years in 2015 and 2016. Meanwhile the UK had another record year at the box office in 2017, +3.6% (and they have Netflix over there, too, since 2012), and AMC is the #1 player in the European markets.
2017's headlines remind us most of what happened in 2011. It was a very poor Q1 2011 at the box office (-20%), followed by a weak summer box office. A supposedly very scary trend had emerged with many calling for the pending doom of the theaters, a fear which helped push down our CKEC stock to less than $5 per share in late 2011 (from a high of $19 in 2010), Regal (RGC) dropped from $15 to under $10 during same period (AMC not public yet back then). From The New York Times on 9.14.11. Adding to our temporary misery at the time, in August 2011, Murray Stahl of Horizon Kinetics was interviewed by Barron's and his one short recommendation in that interview, of all the companies he could have discussed, was Carmike. He said that margins were razor thin and that profitability would erode within the next two years. Meanwhile, five years later, 2016 box office hit all-time high for 4th time in 5 years and Carmike was bought out at $34.35.
Theater attendance has indeed trended down over the last 15 years, dropping about 1.3% per year on average since then, but with ticket pricing up 2.9% per year on average over the same time frame, the box office revenue grew at a 1.6% CAGR over that period and the US hit a new all-time high as recently as 2016, before dropping 2.7% in 2017. We believe that as long aspeople like to leave home occasionally for entertainment purposes, the movies will remain a popular choice.
And while most of the industry headlines highlight the dip in movie attendance, and the sell side seems to react violently to weekly box office trends, it’s rare to see much written about the roughly $5.6B in annual concessions (food & beverage) sales at the theaters, which is a 85% to 88% gross margin business, versus 45% gross margins on ticket sales. Concessions are growing as a percentage of total revenues, and EBITDA margins thus generally creeping higher. Concessions are growing not just from price increases, but a broader selection, including real food, wine and beer in an increasing number of locations. This is a big deal. If concessions continue to grow as percentage of total sales, in 5 years they could be 40% of total sales (from 33% today) and this business goes from an 18% EBITDA margin to 22%+ easily.
Also, AMC (and even more so CKEC), historically over-indexed (out-performed) the industry on both attendance performance and concession sales per capita. In 2015, industry-wide attendance was +4.1%, but AMC was +5.2% and Carmike was +10%. And despite an overall attendance drop industry-wide of 2% over the 4-years ended 2015, AMC grew attendance by 1.6% during that time. For AMC the conversion to recliner seats produced immediate, significant increases in attendance, and it still does, albeit with a diminished magnitude in the US as much of the low hanging fruit there, in terms of the most productive locations to renovate, has been worked through. But not so in Europe, where AMC is just now beginning the process of implementing these renovations to the Odeon-UCI theaters they bought. EBITDA from those UK/European theaters will likely double over the next 5 years as the run-down, dilapidated theaters in generally good locations are refurbished with the reserved, recliner seats and better food options.